Myntra Luxe has reported a 40% year-on-year rise in demand from India's tier-2 cities for luxury watches and designer sunglasses, underscoring how premium accessories are moving beyond the country's major metros. The trend points to a more distributed luxury market, shaped by digital discovery, aspirational purchasing and a growing appetite for branded self-expression outside Bengaluru, Mumbai and Delhi.
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"Myntra Luxe Sees 40% Surge in Tier-2 Demand for Luxury Watches and Designer Sunglasses"
Myntra Luxe has reported a 40% year-on-year rise in demand from India's tier-2 cities for luxury watches and designer sunglasses, underscoring how premium accessories are moving beyond the country's major metros. The trend points to a more distributed luxury market, shaped by digital discovery, aspirational purchasing and a growing appetite for branded self-expression outside Bengaluru, Mumbai and Delhi.
Myntra Luxe Sees 40% Surge in Tier-2 Demand for Luxury Watches and Designer Sunglasses
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By Rhea Menon, India Fashion Bureau, Bengaluru
Fashion Correspondent
Bengaluru, India 2025-09-28T09:30:00.000Z•4 min read
Myntra Luxe has reported a 40% year-on-year rise in demand from India's tier-2 cities for luxury watches and designer sunglasses, underscoring how premium accessories are moving beyond the country's major metros. The trend points to a more distributed luxury market, shaped by digital discovery, aspirational purchasing and a growing appetite for branded self-expression outside Bengaluru, Mumbai and Delhi.
Editorial & Verification Notice
Reported by RDU Global Correspondent. Formatted and verified using real-time institutional and journalistic wire feeds. Independent reporting adhering to the RDU Global Editorial Code of Conduct.
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