PhonePe has unveiled a new credit push at GFF 2026, launching co-branded credit cards with HDFC Bank and SBI alongside Wishcard, a product aimed at consumers with limited or no credit history. The move signals a broader attempt to convert UPI-era digital payment behaviour into formal credit adoption across Gen Z, homemakers, freelancers and semi-urban users.
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"PhonePe Bets on Co-Branded Credit to Reach India’s Next 50 Crore Consumers"
PhonePe has unveiled a new credit push at GFF 2026, launching co-branded credit cards with HDFC Bank and SBI alongside Wishcard, a product aimed at consumers with limited or no credit history. The move signals a broader attempt to convert UPI-era digital payment behaviour into formal credit adoption across Gen Z, homemakers, freelancers and semi-urban users.
PhonePe Bets on Co-Branded Credit to Reach India’s Next 50 Crore Consumers
R
RDU Global Wire
BFSI & Fintech Desk
New Delhi, India Just now (03:52 PM IST)•6 min read
PhonePe has unveiled a new credit push at GFF 2026, launching co-branded credit cards with HDFC Bank and SBI alongside Wishcard, a product aimed at consumers with limited or no credit history. The move signals a broader attempt to convert UPI-era digital payment behaviour into formal credit adoption across Gen Z, homemakers, freelancers and semi-urban users.
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