India’s UPI Fee Shift Could Cement PhonePe, Google Pay Dominance
India’s new merchant fee regime for UPI transactions above Rs 2,000 is likely to deepen the advantage of the country’s largest payment apps, with Bernstein estimating that PhonePe and Google Pay could together generate about $900 million annually by March 2028. The policy may also accelerate expansion into rural markets and push smaller rivals toward higher-value transactions, reinforcing scale as the decisive competitive edge in digital payments.
