Credit Card Issuers Push EMI Loans as Revolver Growth Slows
Indian credit card issuers are leaning harder on EMI conversions, personal loan-on-card products and fee income as a growing share of customers use cards for payments rather than revolving debt. The shift reflects a structural change in consumer behaviour: transaction volumes are rising, but interest-bearing receivables are not keeping pace, pressuring the traditional revolver-led profit model.
